In the 1990s Ron Popeil was the rotisserie king of “set it and forget it”. You’d put your chicken on the rotisserie, set a timer, and walk away. Your soon to be fully cooked chicken would slowly spin until the timer rang.
Set it and forget it works for chicken. It doesn’t work for marketing. If you walk away from your marketing efforts your clients won’t remember you.
It’s not uncommon for clients to build a website and think, ok the website is done. That’s it.
You’ve built a great website. Now you have to market it.
Feeling nostalgic? Enjoy Ron Popeil’s famous Set it and Forget it rotisserie infomercial.