Understanding This Rich Culture

Culture is a part of everyone's life.

All of us have a desire to connect with others. Whether you’re in business for yourself or you collect a W2, connections make or break how your company moves and grows.

Have you ever thought about the strength of your connections? Specifically, have you thought about the role that culture plays in your connections? Culture in the business arena is all around us. It influences what products we buy, where we shop and where our children attend school.

Many businesses spend time, capital and other resources on thoroughly understanding the market place.  Smart businesses think how their customers interact with their products and services.

More importantly, have you given any thought to the role that culture plays in how your business is perceived?

Understanding another’s culture can terrifically add or subtract to your success. Whether you’re negotiating the final details of a contract or you’re introducing a new product to new demographic you must be aware of the significant role that cultural awareness plays.

In the end, you may find yourself learning more about your business, services and potential markets that were once hidden.

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Johann Lohrmann
All things Media
www.johannlohrmann.com

Photo Courtesy of: Salvatore Vuono / FreeDigitalPhotos.net

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