Wikipedia defines Business Analysis as:
the discipline of identifying business needs and determining solutions to business problems. Solutions often include a systems development component, but may also consist of process improvement, organizational change or strategic planning and policy development.
The person who carries out this task is called a Business Analyst or BA.
So, what does this mean to you?
Business Analysts fix your company’s potholes. We see the big picture of your company and we know how to fix the problem. Not a bad person to have around, is it?