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Facebook’s Paradoxical World

Facebook’s Strange New IPO World

Facebook sits in a paradoxical world. Social media is supposed to be about engagement.

You talk to your audience.

Any feedback you get helps determine course corrections. Right?

But, Facebook doesn’t engage. It does everything in its power to maintain a distance from its audience.

Odd, because Facebook has mounds of data on every user.

I think the smaller investors are beginning to understand what a lot of Facebook users already know: Facebook cares only about the almighty dollar.

Could there a crossroads ahead of them? Could their undoing come at the hands of such a combative engagement?

Certainly something to consider.

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Johann Lohrmann
Analysis of All things Media
www.johannlohrmann.com
Twitter

Photo Courtesy of escapedtowisconsin https://secure.flickr.com/photos/69805768@N00/3292899689/

What Does Yahoo Do?

Ohh Yahoo….

Ross Levinsohn is Yahoo’s sixth CEO in five years. Marketing, reputation management and a solid identity are core issues for Yahoo. Either the sleeping giant that is Yahoo wakes up and solves these problems or they’ll simply roll over and die.

As an end-user, I don’t know what Yahoo does. I get what Google does. I somewhat understand why Bing is in business. But I’m not sure what Yahoo actually does.

I don’t think they know either. Right now, Yahoo is an afterthought in the market. My friends don’t Yahoo a word or phrase. They Google it.

Yahoo is suing Facebook. Sorry Yahoo. You’re not social media. There’s Yahoo Sports. But, ESPN is the heavy hitter in the sports world.

Compare www.google.com to www.yahoo.com. One has a search bar. The other looks like a giant scrapbook. Those two home pages are indicative of a thought process. A company’s thought process is sacred. Protect it or risk losing your company.

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Johann Lohrmann
Analysis of All things Media
www.johannlohrmann.com
The playful site: http://atlantabusinesscommunications.com/
Twitter

Businesses Need to ask the Right Social Media Question

The Social Media Question

Businesses want the promise of a positive ROI before jumping onto any social media platform. Can you measure your marketing efforts? Yes. With cold hard numbers? Yes.

Most of the time a company wants to use social media because part of their marketing efforts are struggling and/or they’re not seeing Read the rest of this entry

Edited Video of Documentary and Promo Stills

Here’s the latest video I’ve edited. Hope you enjoy it.

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Johann Lohrmann
Analysis of All things Media
www.johannlohrmann.com
The playful site: http://atlantabusinesscommunications.com/
Twitter

How I Met My New Mechanic Using Social Media

Worn out air suspension bags replaced by Apollon Auto Repair

Worn out air suspension bags replaced by Apollon Auto Repair

About 4 years ago I went to a networking party in Atlanta where I met Lee Weber. Lee knows everybody. Lee and I were the only ones wearing Read the rest of this entry

Businesses Marketing – Getting your Social Media Act Together

Wolf in sheep's clothing, as drawn by a kid.

Businesses like the idea of marketing to crowds. It’s that whole shooting fish in a barrel thing. There are crowds of people on Facebook. So, businesses start making pages. Tons of folks on Read the rest of this entry

Review of a Useful Agile Project Management Tool: Planbox

Review of a Useful Project Management Tool, Planbox: Question and Answer

Looking for ways to streamline and improve processes?  Here is a review of a new web-based project management tool, Planbox.

  Q. What was the tool that was reviewed? What does it do?
A. I tested a new project management tool, Planbox. The URL is www.planbox.com. It helps you plan your projects from start to finish. Agile and Scrum users will instantly recognize what Planbox does. But, you don’t need to be experienced in Agile or Scrum to use the tool.

Q. Who should use it?
 If you’re working in a business department, small or medium sized business and you have projects to complete, then Planbox is for you.

Q. Why would Planbox help me?
Planbox helps you manage projects, track projects and share files with your team.

Easy to use Agile Project Manager Tool

Q. How does Planbox work?
First, Planbox is super user friendly. I know there are a lot of folks who hate reading page after page of directions. You have a quick walk-through and you’re off and running.

Second, there are really 5 simple steps: name your project, list your goals, list and assign the tasks, complete the tasks and review the time spent on the project. 

Q. Is it expensive?
Planbox is very inexpensive. Here’s a chart of how much it costs.

Number of Users Cost
2 $0
5 $20
10 $40
20 $80
Students, Schools & Non-Profits Always Free
Start-ups Discounts
Custom Plan Contact Developer

Q. Is it easy to learn?
Yes. If you can write and prioritize a grocery list then you can use Planbox.

Q. What if I have questions?
Just ask. I’ve reached out to Planbox to thank them and to ask questions about their training. They responded promptly. If you want to really dig deeper into the capabilities then they offer several classes. Classes for managers include an Intro to Agile, Planbox 101, Kickstart and a robust Bootcamp.

Q. Do I need to download anything?
No, Planbox is a cloud based product. Happily, there is no downloading required.

Q. Were there any unexpected benefits?
Yes. You quickly prioritize what is important. Prioritization gives your team direction. What’s the consequence? The team is more efficient. They are calmer and more in control (vs. running from fire to fire).

The team is focused on achieving what needs to be accomplished.

On another level, the folks of Planbox (a Montreal based company by the way) understand there is often a knowledge gap when using SaaS technology. It’s one thing to build the technology. But, a forward thinking technology team understands the importance of providing the thought behind the software action.

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Johann Lohrmann
Analysis of All things Media
www.johannlohrmann.com
The playful site: http://atlantabusinesscommunications.com/


Move Your TV

Thoughts Dictate Action

The best companies are forward thinkers when it comes to technology. You cannot innovate inside a bubble. Your office at work is just that- an office.  But that is not where information begins.

When you read the same blogs, talk to the same people day after day and keep doing what you were doing a year ago, then you lose creativity. You lose the spark. You lose the ability to connect one idea to another.

We’re no longer in a one-trick pony age. You’re expected to multi-task and multi-invent. Stop watching television and read. You’re watching someone else’s creativity at work. 

I worked 6 years in the business can honestly say that most producers don’t care about the show.  It’s a paycheck and a ratings game. That’s it. Content be damned.

Missing creativity in your work? Turn off the TV and read. Read everything you can get your corporate paws on.

Return to those subjects you found thrilling in school. Your thinking will be sharper and you’ll see the positive results so richly deserved.

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Johann Lohrmann
Analysis of All things Media
www.johannlohrmann.com
The playful site: http://atlantabusinesscommunications.com/

Photo by: Idea go / FreeDigitalPhotos.net

The Day SOPA & PIPA Forgot About Humanity

There’s no due process and hardly any recourse- unless you have deep pockets Read the rest of this entry

Saturated with Noise

Listen. Your customers will thank you.

The best stories are personal. They speak of a struggle and of a triumph. Your story can inspires someone else. Age, race or gender, doesn’t matter.

When I was 14 years old my mother clipped out an advertisement in the Indianapolis Star. They were looking for kids ages 13-18 to write for them. That’s the best thing she ever did for me. They taught me how to write and how to listen.

To this day I am absolutely fascinated by stories.  I’m convinced that if we closed our mouths for two seconds and opened our ears our world would be better.

Practically every marketing department today is intent on telling the world how great their product is. Of course it’s great. Who wants to admit they’re promoting a half-baked product? That’s dangerous territory especially since our identities are wrapped in our work.

I propose that the marketing world stop making so much noise. Listen to your customers. Listen for how your magical widget actually helped them and made their lives easier. That’s what a leader does, he listens and follows that listening with concentrated action.

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Johann Lohrmann
Analysis of All things Media
www.johannlohrmann.com

Photo courtesy of federico stevanin / FreeDigitalPhotos.net

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